Case Studies
Search Engine Optimisation & PPC
Lynn & Warner Architects
Rawlift Digital helped an architectural firm design a stunning website, brand and image, with multiple templates and page layouts. We assisted the firm with optimisation of header tags and internal linking as well as optimising the products/services and their names using keyword research and SEO best practices.
As a local architectural company with over 10 years of experience in the market Lynn & Warner Architects were looking to expand their online footprint. The company used a website that was patched up through several web developers that needed to be modernised but not replaced.
WordPress Web Design
We created an updated website for the client using the WordPress platform, which introduced a user friendly experience of the site and easily accommodated updates and changes. We optimised the website so that visitors had the best possible experience on desktops, mobiles and tablets. Introducing videos to the website allowed the client to highlight and show their strategic approach to architectural and structural design.
Google Analytics
We updated and created Google Analytics conversions and goals so that the client was able to see what their advertising budget was actually achieving. The client is now able to understand what weight Google Ads, Facebook Ads, Bing Ads and organic traffic have on conversions and the revenue of their company.
Facebook and Instagram Marketing
Facebook and Instagram marketing opened up a new world of possibilities for our architectural client. In the past they had gone for posting items about their portfolio that potential customers didn’t see and didn’t care about. We created an action plan to target past clients as well as targeting specific subsets of potential customers based on types of businesses established in specific geographical regions.
SEO
We optimised all of the header tags, meta descriptions, title tags and page names so that the pages could be properly indexed by Google and Bing. The internal linking structure was also completely updated so that users could easily find specific items they were looking for on all devices.
Local SEO
For a service based business such as an architectural company it is important to be found in local searches. We corrected citation errors and added content to multiple directories that resulted in a 310% increase in google based traffic alone.
▶ 100% mobile and responsive website with fantastic UX across all platforms.
▶ Ongoing SEO action plan focussing on local search and optimisation of product pages, leading to an increase in organic traffic that was like no other increase the organisation had ever seen.
▶ Trained internal staff with the ability to make updates and upload new products and content to their website.
Testimonials
What Our Clients Say
Here at Rawlift Digital, our marketers, analysts, designers and developers have years of experience in building cost-effective and successful campaigns – so you can be confident that you’re in the best hands.
Portfolio
Other Cases
Some of the projects we enjoyed working on:
Bob's Barbers
Local Search Optimisation
Lovely Carpets
A/B Email Testing Capability
Lynn & Warner Architects
Lead Generation with SEO and PPC
Download Our Free Guide
SEO Glossary
To help you get a handle on all the new terms we’re throwing at you, we’ve compiled an SEO glossary with definitions and helpful links, to set aside the complex jargon and make SEO more accessible and actionable.
We're very happy with the work that Rawlift Digital has done. They absolutely met our expectations thank you guys for the great job.