Case Studies

Search Engine Optimisation & PPC
Lynn & Warner Architects
- Overview
- Challenge
- Solution
- Results
Rawlift Digital helped an architectural firm design a stunning website, brand and image, with multiple templates and page layouts. We assisted the firm with optimisation of header tags and internal linking as well as optimising the products/services and their names using keyword research and SEO best practices.
As a local architectural company with over 10 years of experience in the market Lynn & Warner Architects were looking to expand their online footprint. The company used a website that was patched up through several web developers that needed to be modernised but not replaced.
WordPress Web Design
We created an updated website for the client using the WordPress platform, which introduced a user friendly experience of the site and easily accommodated updates and changes. We optimised the website so that visitors had the best possible experience on desktops, mobiles and tablets. Introducing videos to the website allowed the client to highlight and show their strategic approach to architectural and structural design.
Google Analytics
We updated and created Google Analytics conversions and goals so that the client was able to see what their advertising budget was actually achieving. The client is now able to understand what weight Google Ads, Facebook Ads, Bing Ads and organic traffic have on conversions and the revenue of their company.
Facebook and Instagram Marketing
Facebook and Instagram marketing opened up a new world of possibilities for our architectural client. In the past they had gone for posting items about their portfolio that potential customers didn’t see and didn’t care about. We created an action plan to target past clients as well as targeting specific subsets of potential customers based on types of businesses established in specific geographical regions.
SEO
We optimised all of the header tags, meta descriptions, title tags and page names so that the pages could be properly indexed by Google and Bing. The internal linking structure was also completely updated so that users could easily find specific items they were looking for on all devices.
Local SEO
For a service based business such as an architectural company it is important to be found in local searches. We corrected citation errors and added content to multiple directories that resulted in a 310% increase in google based traffic alone.
▶ 100% mobile and responsive website with fantastic UX across all platforms.
▶ Ongoing SEO action plan focussing on local search and optimisation of product pages, leading to an increase in organic traffic that was like no other increase the organisation had ever seen.
▶ Trained internal staff with the ability to make updates and upload new products and content to their website.
Testimonials
What Our Clients Say
Here at Rawlift Digital, our marketers, analysts, designers and developers have years of experience in building cost-effective and successful campaigns – so you can be confident that you’re in the best hands.
I had a vision of how I wanted the site to function and work and Rawlift digital team took that vision to a finished product in a compressed timeline and did so happily. We plan to continue working with them as our needs change and expand into the future. Thanks
Being an interior Architect, style is important in everything that I do. Rawlift Digital implemented a custom website and fantastic photography through their in-house photographer. I continue to use them for new projects.
Highly recommended. Amazing Team. Strongly supportive. Really glad to have them as part of my Business. A huge thank you to all of you who worked on my website and ensure everything is done in a Professional way.
Top notch design firm! The web designer is wonderful, super responsive, and works hard. Also, the person who initially helped me was patient, courteous and had an impeccable level of professionalism at every level. Pricing was more than reasonable. Overall, I have been very pleased working with Rawlift and I highly recommend them.
Rawlift Digital took an advanced look at my analytics and helped me to discover where the holes were. Working with Rawlift Digital we were able to increase my ranking on searches and implement the correct coding and tags throughout my site.
Portfolio
Other Cases
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We're very happy with the work that Rawlift Digital has done. They absolutely met our expectations thank you guys for the great job.