At present, many businesses have established their online presence. But with the huge data and traffic that online platforms offer, it becomes difficult for businesses to gain a complete outlook of their online consumers’ behaviour. This is where web analytics comes into the picture. Web analytics offers data about your website, your visitors, and their behaviour so that you can analyse what’s working and what isn’t and recover your website’s performance and conversion rates. Website data analytics tools help companies to get detailed information on the demographics, user behaviour, age, gender, and source of traffic. Using web analytics, organisations can gain direct insights into how the website is acting and what the customers are saying about the products or services. Ultimately, web analytics allows a business to enhance their marketing strategy by targeting the relevant channels and adapting to the latest market trends.

SEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (organic) search engine results. Whilst paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect the people who are searching online to the solutions you offer.

If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. Here at Rawlift Digital, our SEO experts can support you in effectively setting up your web presence, optimising your site to deliver better information to search engines so that your content can be properly indexed and displayed within search results. Ultimately, our SEO experts can facilitate the following:

· Finding new customers to grow your business

· Increasing website traffic

· Increasing more targeted traffic

· Improved conversion rates

· Heightened brand awareness

· Cost-effective marketing

· Improved usability

Your website should be the heart of your online presence and social media should be your marketing tool. The two go hand in hand, and both are crucial to online success in the modern era. By having your own website, you have total control over your online presence, social media on the other hand should be used as a marketing platform for the purpose of driving traffic back to your website.